About us
We’ve put together a world class team of professionals. Passionate about distilling complex concepts into digestible, high impact messages, through words or colors.
Ambitious CEOs need timely, actionable reports to make more intelligent decisions.
That’s why Alex the CFO was born.
We are a new breed of financiers, forged in entrepreneurship and angel investing. And we’ve developed a plan to help you focus on what you do, and leave finance to us.
Meet the Team
Samer Azar, CFA
Founder
Unlike other financiers, Samer’s experience was forged in entrepreneurship and angel investing. He has helped his clients collectively raise $30 million in financing. Samer is on a mission to help leaders make impactful, data-driven financial decisions.
George Alam
Data Intelligence Expert
George brings 14 years of technology consulting and implementation across three continents. He excels at filtering hordes of data to select a handful of metrics that summarize performance to busy executives.
Ahmad Renco
Senior Accountant
A financial accountant with an MSc Business and Financial Economics, graduated with Distinction. Ahmad is keen to find the story behind your numbers. He believes that the first pillar of financial analysis is clean and accurate accounting.
Hussein Shour
Working Capital Guru
Hussein watches over working capital; from bank reconciliations to accounts receivable and payable. His attention to detail insures our customers are well informed of all variations in their cashflows.
Rida El Mawla
Senior Financial Modeller
A financial Modeling expert, who works at the intersection of strategy, optimization, and innovation. Rida is a Columbia University graduate with experience working for the World Bank, Private equity groups and is a former entrepreneur himself.