A Alex · your CFO
Your weekly CFO report · Launching soon

Every Monday, your accounting data becomes Cash Actions that put more money in the bank.

Plus a heads-up on anything worth worrying about. Join the priority list to lock in the founding price of €149/mo.

See a sample report ↓
🔒 Reads straight from your accounting system. Never types a number.
In the sample below, week one freed €48,200. A year of Alex costs €1,788.
From a team that's worked with 500+ companies across 13 countries.
↓ This is what will land in your inbox every Monday
A
Alex
Your CFO
Week 25 · 2026
Mon 06:10

Morning Maya. Three Cash Actions this week free up €48,200.

€312,400
cash on hand · runway 14 weeks · DSO 35 days
Your Cash Actions this week
Cash Action · Collection
Collect INV-2042 — Northwind Retail
€28.5k, 22 days overdue. They pay on the first nudge.
+€28,500this week
1
A named, quantified move
Every Cash Action shows the exact euros it frees and links to the source, so you can act in seconds.
Cash Action · Payment timing
Hold the Meridian Freight payment to its due date
Not due for 12 days. Keep the cash, free.
+€11,200float
Cash Action · Idle cash
Sweep idle EUR against the overdraft
€120k sitting at 0% while you pay ~7%.
+€8,500per year
Freed this week
+€48,200
Needs your call
Castellan Retail is €62k and 18 days overdue, and 41% of your revenue. I have not chased it. Yours to handle, not mine to automate.2
It knows when to ask, not act
A 41%-of-revenue customer is your call. Alex flags it and drafts the note if you want, but never chases a strategic relationship on its own.
Since last week
✓
The €12k from Aster Co you approved landed Thursday. DSO improved 38 → 35.
3
It proves last week paid off
Every action is tracked to its result. You see the cash land and the metric move. Consistency you can measure.
Where your leverage compounds: the Power of One
Price +1%
€42,000
Cost of goods −1%
€31,000
Inventory −1 day
€16,300
All data healthy. Synced today 06:00. Connect Shopify to unlock Price + Volume.4
Honest about what it can't see
Pulled live from your ledger, and upfront when a number needs cleaner books or another source. It never fakes confidence.
The whole idea

Small actions every week, compounded.

The founders crushing it aren't smarter than you. They just take the right Cash Actions, every week.

One collected invoice. One payment held to its due date. One price nudge. Each frees a few thousand on its own. Done every week, they compound into months of runway and a business that funds its own growth.

€142k freed in a year, one Cash Action at a time. Alex costs €1,788. You do the math.

Winning founders don't make one heroic move. They make the right small moves every week. Alex makes that automatic, so your cash is always handled.

The other half of the job

And it makes sure nothing hits you silently.

Cash trouble rarely announces itself. Margins slip a point. A good customer drifts later and later. A cost creeps up while you ship. Alex catches it between your reports, while it's still small and cheap to fix.

Margin drift
"Gross margin slipped 62% to 57% over three months. Mostly freight."
A payer slowing down
"Northwind always paid in 20 days. They are at 34 now. Worth a look."
Cost creep
"Fixed costs grew 9% while revenue was flat. Here is the drift, line by line."
Runway risk
"On this path you dip below your floor in week 11. Here is how to push it out."
Unusual movement
"A €30k payment cleared this morning, well outside your pattern. Expected?"
Numbers you can't trust yet
"2 accounts uncategorised, so I am not fully trusting your COGS. Fix in 2 min."
The framework

Seven levers. Every signal. Sharper with every source you connect.

Alex works the seven levers that move any business's cash, and watches the trends and anomalies around them. Connect more of your stack and the Cash Actions get sharper.

Price
+1%
Volume
+1%
Cost of goods
−1%
Overheads
−1%
Collection days
DSO −1
Payment days
DPO +1
Inventory days
DIO −1
+ the watch layer
trends · anomalies
Beyond the levers, Alex tracks variance, margin and cost drift, payer behaviour, cash anomalies, and the data-quality questions that keep every number honest, before a bad figure misleads you.
More sources, more cash found
Xero / Pennylane connected → cash position, collection & payment days, cost of goods, overheads, runway
Shopify / Stripe → unlocks the Price & Volume levers, plus cohorts and AOV
Payroll & inventory → forward commitments, a sharper forecast, and the cash trapped in stock
Direct bank feed → a real-time balance, even on the weeks your books run behind

The more Alex sees, the more it catches and frees. Each source compounds the last.

How it works

Live in two minutes. A Cash Action the same morning.

1

Connect

Link Xero, Pennylane or QuickBooks. Read-only, bank-level secure. Alex checks your books are clean enough to trust and tells you what to fix if not.

2

Alex watches

Every day, across the seven levers. It ranks every move by the cash it frees and picks the few that matter this week.

3

You take the action

Monday morning, your Cash Actions land. Quantified, with one click to do them or talk them through. One at a time. Quiet week? It says so.

The Power of One

See what one Cash Action compounds to.

Drag the levers. Real arithmetic on a brand your size, and why Alex keeps nudging the moves that matter.

Illustrative · based on a €5M brand

Cash freed this year
€92,000
≈ 51× a year of Alex
At €149/mo, the cheapest hire you'll ever make.
Why not just a dashboard

Dashboards tell you what happened. Alex hands you the next Cash Action.

A dashboard

  • You log in, if you remember
  • Charts. You interpret them yourself
  • Shows the past, not the next move
  • Same for everyone, learns nothing

Alex

  • Comes to your inbox every Monday
  • The exact moves, ranked by cash freed
  • Forecasts the risk and acts on it
  • Learns your business, sharper every week
Launch pricing

100 founding spots. €149/mo founding price.

Alex opens to a founding cohort soon. Only 100 spots. Join the priority list to lock the €149/mo founding price and get deployed first. A fractional CFO runs €8,000+ a month. In the sample above, the first week's Cash Actions freed €48,200, far more than a year of Alex.

Cash Scorecard
Free
See where your cash leaks in 3 minutes.
  • The 7-lever cash scorecard
  • Your biggest lever, quantified
  • One sample Cash Actions report
Take the scorecard →
100 founding spots
Weekly Cash Actions
€149/mo
Your dedicated AI CFO, every Monday.
  • Weekly Cash Actions, all 7 levers
  • One-click act + Ask-Alex chat
  • Silent-trend & anomaly alerts
  • €149/mo founding price
  • First month free at launch
Fractional CFO
Custom
You have accountants. This is the CFO. Strategy, decisions, direction.
  • A dedicated fractional CFO and team
  • Consolidated multi-entity reporting
  • Forecasting & scenario planning
  • Pricing, hiring & fundraising decisions
  • Monthly CFO meeting + board support
Apply now →
✓

No lock-in. Stay because it's working.

Alex gets sharper every week as it learns your business, so the value compounds over time, not overnight. First month free at launch, cancel in one click any time. No noise, no long contracts.

Questions

The things founders ask first.

When does it launch?+
Soon, to a founding cohort. Priority-list sign-ups are deployed first and lock the €149 launch price.
Who's behind Alex?+
The team behind alexthecfo.com. Founder Samer Azar is a CFA charterholder and Columbia-trained engineer who has closed $140M+ in transactions across 100+ entities in 13 countries, and co-founded AltCity, where he trained and funded 400+ early-stage companies. Our controllers are ex-Big 4 with 15+ years in multi-entity international finance. We run finance for brands like IRÂYE, Shelvz, Simly and Comin, and Alex automates the same 7-lever methodology we use in those engagements.
How is this even possible?+
Alex runs the exact 7-lever methodology our CFOs use, fully automated. It reads your ledger, builds a live financial model of your business, and works each lever the way a CFO would. Every figure traces back to its source transaction, so nothing is ever made up. Years of real CFO work, turned into software.
Is my financial data secure?+
Yes. Read-only and bank-level encrypted. Alex reads your numbers, it never moves your money. You approve every Cash Action.
What if my books are messy?+
Alex tells you what to clean up before it trusts a number, and flags any figure it isn't sure of. Honest beats impressive.
Which tools do you connect to?+
Xero today, Pennylane and QuickBooks next. Connect Shopify or Stripe to unlock the price and volume levers too.
Your move

Become the founder who always has their cash handled.

Two minutes to apply. Only 100 founding spots, deployed first, at the €149/mo founding price.

See the sample report ↑
Step 1 of 5

First, where do we reach you?

Use your company email so we can look up your brand. No spam.